Why SEO Is Important For Your Local Business

Search engine optimization or SEO is an important factor that you should almost always consider before trying any promotional campaign online. The main aim of every business is to obtain maximum traffic through effective content strategies. If your pages use acceptable standards, then small business SEO is fairly easy to attain. Search engine optimization increases the traffic to a web site through the use of algorithmic results. When a site ranks high on the list from searched results, it usually receives a higher number of visitors. In terms of marketing, SEO is used to determine how people search for things – or what keywords they use to perform a search.

Why is SEO important? Consider what it would be like if no one could easily find your place of business, or even your telephone number. Most businesses could not continue for long in such a situation. The same thing can happen with your web site if people cannot easily locate it. Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know you are there.

Search engine optimization uses knowledge and observation of exactly ‘how’ search engines and web directories decide which web sites to return as results for queries. Without SEO you are quite possibly throwing away up to 85 percent of your potential customers and visitors, and a full 80 percent of your potential customers will find their way to a rival business instead.

Search engine spiders will easily find your pages … Read the rest

Does Cheap Mean More Expensive In The Long Run?

We all know the perils of buying items that are too cheap. They seem like a great bargain to begin with, but after a short period of time they start playing up and not working properly. It doesn’t always happen like this, but cheap items – no matter what category they fall into – are often not as long lasting as more expensive and better quality ones. The same applies to printers, as we all know here at Edinburgh Printing

Cheap ones can last a long time, but you do get more for your money if you are prepared to spend a bit more initially. This is where the idea of the all in one printer can really be of use. A basic printer with no other functions could well be cheaper than one which also gives you a scanner and a copier rolled into one. But does that make it a better buy?

Here is a challenge for you that illustrates the potential problem.

Let’s say you see an all in one printer advertised for £150. You have also seen a very basic printer without the scanner and copier aspects for £75. You don’t think you will need the scanner or the copier anyway, so you decide to save yourself £75 and buy the basic printer.

But there are two potential pitfalls here.

First you need to look at the cost of the inks that each model requires. Some are available much more cheaply than others. Obviously you need … Read the rest